MadLab Pocket Coach


We were contacted by Crossfit Canada to help them develop a CRM tracking tool for use by their students and coaches. Up until this year, students were using paper binders to log their workouts. This was not only inefficient way to track their progress, but made it difficult for coaches to monitor their students’ performances. We developed the information architecture and structure of this customized web application, integrated it with their database management tool, and designed the front-end and administration interface. We also wrote PHP scripts for their fitness ratings and leaderboard that allows the schools to easily assign performance ratings for their students.