Baby Mum-Mum’s website had already been built, but they were experiencing difficulties generating traffic. With Baby Mum-Mum having no prior experience in blogging, Motive8 Media was brought on-board to help the blog take its first steps. We performed a search engine keyword opportunity analysis and developed a blog content strategy based on that. Through search engine optimizing the blog posts, we were able to increase traffic to the Baby Mum-Mum’s website by 1300% within 4 months. We also helped increase their Google PageRank from 1 to 4 within 6 months, which helped them achieve #1 search engine rankings for several targeted and niche keywords in child health, development and nutrition.