Casestudies

FEATURED WORK

Cyclone Taylor SportsWEBSITE DEVELOPMENT
SOCIAL MEDIA MANAGEMENT,
E-MAIL MARKETING

Richmond Auto MallMOBILE APP
DEVELOPMENT

IDM WorksWEB DESIGN

StyleNVGOOGLE ADWORDS
SEO

Baby Mum-MumBLOG MARKETING,
SEO, STRATEGY

Kijiji CanadaVIDEO MARKETING

Crossfit CanadaWEB DESIGN,
CUSTOM DEVELOPMENT

Capilano UniversitySOCIAL MEDIA CAMPAIGN

Midland Chartered AccountantsWEB DESIGN,
E-COMMERCE

Dunn Public RelationsWEB DESIGN, CMS
SOCIAL MEDIA INTEGRATION

James The CoachWEB DEVELOPMENT
SEO



Capilano University

Background

With its main campus in North Vancouver, British Columbia, Capilano University is recognized for its emphasis on superior teaching over research, small class sizes and unique course offerings. Capilano University currently provides post-secondary and higher education to over 7,500 students, making it an indespensible educational facility to Vancouver.

Opportunity

The Capilano School of Business approached us to create a social media campaign that would help Capilano engage their business students. A lasting social media presence would allow them to efficiently disseminate information and create dialogue amongst the university, students, and prospective students.

Capilano U Business

We developed a broad-based, 4-week social media campaign aimed at creating connections with students across several social media platforms. Facebook was used as the digital landing site for our campaign, we used Twitter to promote the campaign and generate awareness.

 

Taking it one step further, we set our creative team to work on beautiful posters which would be seen around the campus, with trackable QR codes to drive mobile traffic to their Facebook landing page, while we coordinated with their events team to actively promote the campaign on campus. The GET SMART campaign rewarded students who connected with us through their mobile devices for a chance to win prizes.

The Results (at 4 Weeks)

  • 327 new Facebook “Likes” (149% increase). 15x increase in engagement from an average of 3 people talking about them to 45

  • 1,329 new local Twitter followers, a 1,464% increase in followers. 465% increase in number of monthly mentions

http://www.facebook.com/capilanouniversitybusiness

Cyclone Taylor Sports

Background

Cyclone Taylor Sports (CTS) is a family-owned brand sports equipment retailer known for its longstanding local presence and vast selection of sports gear. Steeped in hockey tradition, CTS roots began in 1907, when Fred “Cyclone” Taylor played in the NHL for Ottawa and Vancouver. Today, CTS is one of Western Canada’s largest independent retailers.

Opportunity


CTS had lagged behind its competitors in terms of their online presence. As such, they were losing out on tremendous opportunities to increase brand awareness and customer engagement. Our goal was to help CTS surpass its rivals by upgrading their website, building a social media presence, and increasing their email subscription base, to ultimately drive more sales. Understanding CTS’s historical connection to hockey in Western Canada, we focused on strengthening CTS’s connection with the local hockey community, while making all of CTS’s social media more engaging, informative, and dynamic. We reached out to various hockey leagues, players, and manufacturers for media content, engaged the players on Twitter, and developed campaigns across various social media channels.

Solutions

Website Development

CTS had a website which was built in the late 90’s, during which time they were considered to be one of North America’s leaders in the online e-commerce space. However over time, their website became antiquated and as a result, they noticed a significant drop in their online sales, especially as their competitors rolled out nicer and more interactive websites. As their website was hardcoded in HTML, it also became increasingly difficult and expensive for them to manage their website content and build upon it to add features. Below is a screenshot of their old website:

Cyclone Taylor old website

We designed and developed a new website for them. It was built on Magento’s powerful e-commerce platform and designed as a responsive website which is compatible on all screen sizes and mobile devices. Their new website is scalable, easily updatable, and they now have a website which rivals their best competitors.

Cyclone Taylor - responsive

Click here to see their new website

Twitter

We focused on getting local hockey players to follow us and encouraged fans to follow CTS through contests and giveaways. Buzz about our contests from professional hockey publications led to dramatic increases in their number of followers and mentions.

Cyclone Twitter

Highlights:
– 400 to over 2,200+ followers in three months
– Contest campaigns averaged between 45-60 retweets per day, collectively reaching over 27,000 people with each tweet.

Facebook

With relentless customer engagement, strategic ad placement, interactive polls, targeted media content, and inventive seasonal contests, we wanted demonstrate CTS’s connection with hockey enthusiasts locally and throughout Western Canada. We built custom landing pages, set up their historical timeline, and email collection forms on their Facebook page.

Highlights:
– CTS received over 4 million new impressions, with an average of 100 user engagements per day.
– We recieved 78 submissions for our trivia contest, allowing us to identify CTS’s core fan base.
– Our photo contest’s winning entry received 687 votes, while growing the fan base by nearly 900 fans (over 25%) within 1 month

Cyclone FB contest

E-mail Marketing


We collected e-mails to identify CTS’s biggest supporters and to provide a channel for CTS to engage fans regularly. To do so, we added a subscribe tab to the CTS website, added an email collection form on their Facebook page, added iPad kiosks with an e-mail collection form at each CTS retail location. We also developed a professional new e-mail template for their monthly newsletter, which was deeply integrated with their social media initiatives.

Highlights:
– CTS’s e-mail subscription base doubled during our campaign. The subscription base continues to grow at a rate of roughly 500 emails per month.
– CTS currently has e-mail open and click rates of 38% and 18%, respectively, far greater than the retail industry average of open/click rates of 18% and 3%. 
(Source: MailChimp)


YouTube

The goal of the YouTube account was to promote CTS’s hockey expertise. Several in-store how-to-purchase and product videos (like this one) were produced to give special insight into CTS, its knowledgeable staff and newest hockey products. Product videos were tied in to specific contests. Featured products were given away as prizes in several campaigns. This generated even more views and buzz for the videos.

Highlights:
– By November there was a total of 2754 views, an average growth rate of 130% per month supported by use of organic SEO and social media promotion.

CTS Blog

The CTS blog was created at the beginning of the campaign. We developed content aimed at further promoting CTS’s hockey expertise. Through junior hockey player interviews, strength and conditioning hockey tips, contests, NHL-related news and highlights, we’ve been able to see dramatic month-over-month increases in blog traffic.

Highlights:
– Our new blog averages 1000+ visits each month, with much of the traffic coming from major search engines.
– Our “Stick 2 Win” contest garnered 984 visits (a 41% increase over August)

Foursquare and Mobile

A mobile strategy was put in place as we began using Foursquare to connect with mobile customers with check-ins rewarding store visitors. A loyalty program was created that rewarded repeat customers with store swag and merchandise.

Highlights:
– 206 users checked 358+ times
– Richmond location experienced a 700% increase in new mobile users during the month of October.

Our work has placed CTS’s online presence far ahead of its competitors. CTS’s own goal of doubling its e-mail subscription base has been reached, and their social media following and engagement far exceeds that of their nearest local competitors.

Contact

Let’s Talk

We will always reply to all our emails in a timely fashion. If your matter is urgent, feel free to call us during normal business hours, and we’ll be happy to assist you. We look forward to hearing from you. Please fill out the form below or email info [at] motive8media [dot] ca. Thanks!

Send us mail

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Videos

 

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Social Media

STRATEGY DEVELOPMENT

Getting your hands dirty with social media without having a clear strategy is like building a house with no blueprint. With so many active and current social media networks, how do you know which ones to be on? We’ll research your business, industry, customers, and competitors to identify where you should be. Then we’ll develop a unique content strategy aimed at creating the most awareness and exposure for your company and brand.

COMMUNITY MANAGEMENT

Let our community management team work with you and help build content designed to create passion and grow your online and offline relationships. Having a dedicated community management resource allows you to focus on your business while we take care of providing the best voice, content, and platforms for your social media operations.

CAMPAIGNS

We’re attention seekers, but in a good way. Our campaigns specialize in creating buzz and getting the word out to others within a short turnaround time. Our campaigns are extremely effective, methodically planned, and purpose-driven.

BLOGS

A successful blog can highlight and establish your business as the leader in your industry, attract new customers, and create a loyal fan base for your business that champions your products to others. Our expertise allows us to strategically develop your blog’s content and design to allow it to increase your dealflow.

VIDEOS

Online video campaigns could be the perfect marketing or branding strategy complement for your business. We help develop video initiatives from the ground up, while tracking video metrics to ensure your bottom line and sales are benefitting from your video messaging.

Search Marketing

SEARCH ENGINE OPTIMIZATION (SEO)

As nice as your website might be, what good is it if nobody sees it? SEO is the key to top positioning within a search engine’s natural results. We help websites rank above their competition through strategic content writing, link building, and search engine friendly designs. We organically optimize our websites for major search engines like Google, Yahoo, and Bing, and our ongoing maintenance helps our clients maintain their top rankings.

Contact us for a FREE comprehensive SEO audit of your website!

FREE SEO AUDIT

PAY-PER-CLICK ADVERTISING (PPC)

Our PPC strategy closely managed planning, setup, strategic writing, and bidding for key phrases to affect optimal positioning under paid (or sponsored) results. For greatest ROI, Motive8 Media employs best practices with continual monitoring to increase conversion and click-through rates.

ONLINE REPUTATION MANAGEMENT

Your online reputation is extremely important. Every internet comment, discussion, or posting about your company is an opportunity to quickly build your brand. However, unfavourable comments can be the quickest way to destroy brand equity, if not properly addressed.

We incorporate marketing and communications strategies to spread the right word about your company, while helping you stay vigilant against potential online risks to your business brand.

Strategy & Consulting

STRATEGY & CONSULTING

If you want to achieve a sustainable competitive advantage on the web focused on increasing sales and a high ROI, we can help you formulate the best content and outreach strategy for your business. With over 12 years of successful industry experience, you can be sure you’re in good company. 

Our services include comprehensive marketing plans which include timelines, budget estimates, competitor & risk analysis, content strategy, and detailed consultation sessions tailored for executive or internal use.

TRAINING & SEMINARS

We have a variety of training workshops designed to suit your needs. We’re more than just web designers and marketers. We want to empower you and provide your company with the tools needed to thrive and succeed on the Web. We have professionals on our team who are experienced in adult learning, 1-on-1 training, facilitation, and curriculum development.

 

Please feel free to contact us for more information on any of our courses, or to schedule a training workshop. We offer private or group, half- and full-day workshops, and can tailor our training to suit you and your organization’s needs. Just some of the classes that we offer include:

 

– Social Media Marketing & Strategies (Beginners and Advanced)

– Google AdWords / Facebook Ads

– Email Marketing

– Web Marketing Analytics

etc…

Web Design and Development

VANCOUVER WEB DESIGNER & DEVELOPER

At Motive8 Media, we believe everything communicates. Before starting any work, we strive to understand a firm beyond just what it’s selling. Our thorough internal analysis seeks to achieve a clear understanding of a company’s mission, vision, values, goals, target market, competitive advantages, competitors, and preferences before we proceed with any design. We make certain your materials, image, and brand are aligned and communicate exactly what your organization represents.

We set ourselves apart from other developers by integrating comprehensive front-end and back-end technology and development expertise with proven business and marketing strategies.

When you work with Motive8 Media, you are working with a specialized team of:

– Graphic designers, illustrators, and brand strategists
– Programmers (HTML 5, CSS, Java, Python, Ruby, JavaScript, PHP)
– CMS specialists (WordPress, Drupal, Joomla, Magento)
– Online user experience (UX) and layout experts
– Copywriters and editors
– Search Engine Optimization (SEO) experts
– Business strategy consultants
– Photographers, videographers, and animators

MOBILE APP DEVELOPMENT

Today’s consumers are always on the move. Our custom-designed mobile applications allow you to leverage digital platforms to bring your organization’s marketing and communications to your customers as effectively and efficiently as possible. We have experience developing for both Android and Apple platforms.